Privacy Policy

WARNING: Drinking Distilled Spirits, Beer, Coolers, Wine and Other Alcoholic Beverages May Increase Cancer Risk, and During Pregnancy, Can Cause Birth Defects.

Protecting Your Privacy

Atlas Wine Co. is committed to keeping your personal information safe. We want to earn your trust by telling you how we collect, use and safeguard information you provide to us.  Please read this privacy policy carefully. If you do not agree with our practices, please do not register, subscribe, create an account, make purchases or otherwise interact with Atlas Wine Co at (the “Site”). By visiting and using the features on the Site (including mailing list sign up, wine club sign up, event registration and browsing), you accept the practices described in this privacy policy. This policy does not govern the terms of our relationship or constitute any representation or warranty. The terms of our relationship are governed by our Terms and Conditions.

Review Our Privacy Policy

Use the links below to navigate to specific information about our privacy policy.


Atlas Wine Co is the sole owner of the information collected on this Site. We make every effort to ensure that any data that we store about you is kept secure. This privacy policy discloses our practices for the gathering and use of information from visitors to our Site. 


We encrypt all of our online ordering information including your name, address, and credit card numbers, to protect your billing information as it travels through the purchase system. In addition, all credit card transactions are verified and processed by a third-party financial institution that receives credit card numbers and other personal identifying information in an encrypted format. We take appropriate security measures to protect user data offline as well. Although we use our best efforts to protect the security of your information and our system, no security measures can be guaranteed to be 100% secure. You assume that risk by using the Site. 

You do not need to set up a user id and password to use our Site because we do not require you to establish your identity when you visit our Site. However, if you have subscribed for some of our services or are a customer seeking access to your account information, you will have to provide passwords. We recommend you do not divulge your password to anyone. Atlas Wine Co will never ask you for your password in an unsolicited telephone call or e-mail. You are responsible for the secrecy of your passwords.



We collect certain non-personal, anonymous information when you visit our Site, which helps us understand how visitors browse our Site, so that we can make their shopping experience better. In addition, we may also collect certain personal information that you provide to us, including name and email address, mailing address, birthday and other information if, for example, you complete our order forms, surveys, or registration forms, subscribe to our services or newsletters, or participate in one of our contests or sweepstakes.


Personal information may be used in several ways:

  • To enable us to respond to you or to process, validate, and verify service requests and to perform the requested services
  • To allow us to charge and invoice you and to contact you regarding changes to the subscribed services
  • To give our Site designers information that is useful for developing new features and services
  • To tailor the customer’s experience on our Site, showing them content we think might interest them or altering the content according to their preferences
  • To keep friends and customers apprised of our wine release dates, purchasing opportunities, special events and offers

We do not provide or sell your contact information to other parties, except as otherwise disclosed in this statement. Although we work with third parties, such as outside shipping companies and credit card processing companies, we require all such third parties to keep any information they receive confidential and to use any information provided only to provide services on behalf of Atlas Wine Co and the customer. We will retain your information for as long as your account is active or as necessary to provide you services and to maintain a record of your transactions for financial reporting and compliance purposes. If at any time you would like to remove your name or update the information you have provided, you may go to the Edit Your Information section of the Site.


Our Site may have chat rooms, forums, message boards, and news groups. Any information you disclose in these areas becomes public information, and you should exercise caution when deciding to disclose your personal information to people you do not know. If you disclose your e-mail address in a chat room or forum, you may receive unsolicited e-mails or spam from third parties. We cannot safeguard the privacy of any such information you choose to disclose online in this manner and you must do so carefully and at your own risk.


Atlas Wine Co reserves the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Site.

This Site may contain links to other sites. Atlas Wine Co is not responsible for the privacy practices of other sites. We encourage our users to be aware when they leave our Site and to read the privacy statements of each site that collects personally identifiable information. This privacy statement applies solely to information collected by this Site.

Atlas Wine Co reserves the right to modify this privacy statement at any time, with or without notice to its customers.


We collect and accumulate anonymous data that helps us understand and analyze the internet experience of our visitors. For example, we may accumulate visitor data relating to referring domains, the type of browsers used, operating system software (e.g. Windows 95 vs. 98), screen resolutions, color capabilities, plug-ins, language settings, cookie preferences, search engine keywords and JavaScript enablement. We may also record number of visits, paths taken, and time spent on sites and pages.

Atlas Wine Co may share aggregate statistical information gathered from use of the Site with advertisers, business partners, sponsor or other third parties. For example, we may tell an advertiser that X number of visitors visited a certain area on a web site or that ABCdomain referred Y number of visitors to our website.


Your browser offers cookies that store small amounts of data on your computer about your visits to our Site. Cookies assist us in tracking which of our features you like best. And when you re-visit our Site, cookies can enable us to recognize that you are a return visitor and to customize our content according to your preferences. However, cookies tell us nothing about you personally unless you choose to give us additional information. Among other things, we may use cookies to:

  • Keep count of your return visits to our Site or our clients' sites
  • Accumulate and report anonymous, aggregate, statistical information on Site usage
  • Deliver content specific to your interests
  • Save your password so you don't have to re-enter it each time you visit our Site

In general, we do not use cookies to identify, monitor, or track any personally identifiable information. We do not merge or associate our cookie information with any personally identifiable information obtained by us. However, we may share select personal and non-personal information with a third party advertising partner and its service providers in order to deliver tailored advertising to you that matches your interests when you visit our Site as well as other websites. Our advertising partner will make the data that we provide anonymous so that no one else will receive your personal information.

You may opt-out of the use of your information for tailored advertising purposes.  To learn more about the use of this information or to choose not to have this information used by our third-party advertising partner by opting out, please visit the Network Advertising Initiative by clicking here. If you delete your Cookies, use a different browser, or buy a new computer, you will need to renew your opt-out choice.

You have control over cookies. By modifying your browser preferences, you have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you reject some or all cookies, your experience at our Site and on other sites may not be complete. Some sites require cookies to function, such as those with certain e-commerce features. If you do not allow cookies, you will not be able to take advantage of personalized content delivery offered by us or other internet sites.


We may contact any customer at any time regarding service-related problems or questions, but we otherwise want you to have control of your personal information and the communications directed to you. Therefore, you can review, correct, change, or remove your personal information and elect not to receive future communications from us by e-mailing us at To protect your privacy and security, we take reasonable steps to verify your identity before granting access or making changes.


If you send a gift from our Site, we will collect and use the information provided to us about you and the gift recipient in line with our stated policies for direct purchasers. Gift recipients can opt-out of receiving any emails or newsletters by contacting us at


We make every effort to ensure that you are satisfied with your order and send items to you in the very best condition. If, for some reason, a bottle of wine is flawed or physically damaged in transit, we will work with you to replace or refund the purchase. Please send an email to to arrange for the replacement or refund of the wine.


If you have any questions about this privacy statement, our online practices, or your dealings with our Web sites, you can contact:

Atlas Wine Co
841 Latour Court, Suite A
Napa, California, 94558



This Privacy Policy was last updated May 2016.

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